Driving ticket sales without TV ads

Connecting with filmgoers online at scale

TV ads have long been a crucial component of movie advertising, but an upstart studio wanted to market its critically acclaimed film to a niche audience more cost-effectively. Epsilon helped them connect with interested filmgoers online, at scale, and surpassed industry benchmarks for conversions and return on ad spend.

The film had a $10 million opening weekend with no TV advertising and exceeded film category benchmarks.

Driving ticket sales without TV ads

Dedicated to real results

4.3%

conversion rate

$10.62

return on ad spend

204K+

measured ticket sales

Connecting with filmgoers online at scale

Delivering an audience with digital

Using person-level profiles, Epsilon connected with verified movie-ticket buyers who would be interested in the film based on their past title-level ticket purchases and known preferences.

The campaign started 2.5 weeks prior to opening weekend and extended through week 2 (the full week after opening weekend) to increase ticket sales and take advantage of positive buzz. The week 2 extension doubled transactions and revenue compared to opening weekend numbers and outpaced overall box office trends by 10%.

The film had a $10 million opening weekend with no TV advertising and exceeded film category benchmarks.

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

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