Strengthening brand value with continuous, cross-device communication
Epsilon has helped Cheerz generate profitable and consistent growth, with customer behaviour positively influenced. Better control of acquisition and CRM budgets has been achieved thanks to improved knowledge of audiences and outcomes.
4:1
Incremental Return On Ad Spend (IROAS)
10.7%
rate of incrementality
+5pts
repurchase rate points on individuals exposed to the programme versus not exposed
Background
Innovative photo printing application Cheerz sought more targeted, streamlined customer communication to engage both existing and new customers, to drive incremental growth.
Challenges
Help Cheerz maintain continuous contact with all customer types
Retain new customers and generate repeat business
Embody the brand tone of voice and company values in all communication output
Measure incremental growth and ROI
Solution
Deploy non-intrusive but scalable communication so that Cheerz stays ‘top of mind’ with its customers.
Creation of a pseudonymous digital consumer profile, updated in real time regardless of the device used and the time elapsed since their last visit.
Implementation of automated and programmatic display campaigns.
Deployment of a ‘test and control’ measurement method.
“Epsilon has helped us stay ‘top of mind’ with customers. The Epsilon approach allows me to set up continuous communication, adapted to my clients, and to pass on messages about our values, our news and our fantastic products.”
Elsa Rabaux - Chief Marketing Officer at Cheerz
How can you break through?
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
