The most profitable type of customer made up 23% of the 6,600+ new checking accounts generated by the campaign.
A Fortune 500 bank needed to quickly acquire net-new checking account customers at an efficient CPA. Epsilon modeled a lookalike audience of the bank’s best customers and reached those people across their devices with personalized media to acquire high-value, net-new customers.
Epsilon first ingested the bank’s customer file. Using our 200M+ consumer profiles, we modeled a lookalike audience of the bank’s best customers. Then, we reached those people across their devices with personalized media.
As a result, the bank acquired high-value, net-new customers more quickly and at a much lower CPA than their previous solution.