An international humanitarian organization was looking to expand their donor base and build up their house file while increasing campaign revenue during the off-season.
Here’s how Epsilon creates high performing audiences that look like your best donors with cutting-edge, AI-predictive modeling
Using Epsilon AI Audiences, the non-profit was able to create high-value audiences modeled by their best donors.
Using unparalleled transactional data with optimization, the non-profit was able to identify macro trends in near real time.
With AI-predictive modeling and an ongoing feedback loop on what’s working and what’s not, each Epsilon AI Audience is smarter than the last, continuously lifting performance.
