Raising donor response & gift size with smarter, AI-powered audiences

Creating conversations that matter

416

lift in response rate

660

lift in $/bk

159

lift in average gift

Expanding the donor base

An international humanitarian organization was looking to expand their donor base and build up their house file while increasing campaign revenue during the off-season.

Driving donations with audience optimization

Here’s how Epsilon creates high performing audiences that look like your best donors with cutting-edge, AI-predictive modeling

Creating the right audiences

Using Epsilon AI Audiences, the non-profit was able to create high-value audiences modeled by their best donors.

Identifying macro trends

Using unparalleled transactional data with optimization, the non-profit was able to identify macro trends in near real time.

True audience optimization

With AI-predictive modeling and an ongoing feedback loop on what’s working and what’s not, each Epsilon AI Audience is smarter than the last, continuously lifting performance.

Are you ready to break through?

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