Driving medicine sales at a large pharmacy retailer

An over-the-counter (OTC) medicine brand wanted to drive sales at specific retailers at the end of flu season. Using our first-party data and NCSolutions’ (NCS) purchase-based data, we built a custom audience of cold/flu/allergy sufferers, brand purchasers and frequenters of the targeted retailers.

The campaign generated $13:1 ROAS, which is a significant improvement over the less than $3:1 category norm.

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

Driving medicine sales at a large pharmacy retailer

Real results:

$13:1

ROAS, vs. <$3:1 category norm

Sales lift

6.5x

Higher ROAS than the brand’s previous campaign

A person-level understanding of millions of consumers

With our person-level understanding of actions, purchases and locations of millions of consumers, we built a custom audience of cold/flu/allergy sufferers, brand purchasers and frequenters of the targeted retailers. Messages featured a $4-off coupon and a doctor recommendation.

We partnered with the 3rd party data provider for test-and-control measurement of store sales. Thanks to our direct-match integration with them, we were able to leverage our best-in-class deterministic identification to match the highest-quality households in the purchase-based audience, then control media delivery to those consumers at the individual level.

The campaign generated $13:1 ROAS, which is a significant improvement over the less than $3:1 category norm.

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

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