"By analyzing Epsilon impression and conversion feeds, we matched bookings to guests who received online ads improving efficiency and lowering cost to acquire by 50%."
A major luxury cruise line wanted to drive bookings without overlapping marketing efforts or wasting their budget. By combining first-party data with our 200M+ advanced consumer profiles, the cruise line understood their customers and prospects across thousands of attributes, including purchases, destinations and what they read online. This comprehensive, privacy-protected data enabled our campaign to reach the right people.
We found new customers by matching 75% of buyer files to privacy-protected profiles, modeling past guest behavior to recognize qualified prospects and suppressing past guests from new messaging. These tactics helped us recognize new-to-brand prospects and serve them different messages, enabling the cruise line to reduce waste and get the most out of their acquisition budget.
