[Epsilon]’s knowledge of consumers and ability to reach them with personalized messages across all their devices enables us to expand our customer base to include the next generation of wellness-focused consumers."Corey Bergstrom, Chief Marketing & Merchandising Officer at Swanson Health
The online-only brand Swanson Health wanted promotes wellness for their customers. They wanted to lead by example by nurturing the health of their relationships with their existing customers and make meaningful connections with new ones.
Using our deep understanding of 200+ million real people, Epsilon helped Swanson accurately identify and reach their customers across all devices, leading to more than twenty million unique conversations and a 12% increase in messaged revenue.
Consumer profiles spanning 7,000+ attributes revealed the differences between each wellness consumer, including their real-time personal preferences — this led to smarter, more relevant conversations.
Through continuous analysis and industry-leading machine learning, Swanson keeps getting more efficient and effective at knowing when to message, what to say and when to hold back.