Cookies may be hanging on, but they’re getting stale.

Third-party cookies (3PCs) live to see another day—but they’re still not here to stay. In our research report, 250+ marketing decision-makers across five verticals weigh in on the change.

Download the research report:

In the report, we answer the industry's most pressing questions:

What has changed since 2020?

Investigate how marketer sentiment towards 3PC deprecation has evolved since Google's first announcement.

Are all verticals impacted the same?

Hear from retail, CPG, travel, restaurant and financial services marketers on how their brands are affected by the change.

How are marketers feeling about Google?

Explore marketer sentiment, readiness and strategies for 3PC deprecation.

How can I move forward (instead of back)?

Learn our recommendations on how to future-proof your digital media strategy.

Here’s what your fellow marketers had to say:

Don't feel prepared

55% are “somewhat” or “not very” prepared for cookie deprecation.

Are worried about loss

73% are concerned this move will impact their ability to do "people-based" advertising.

Want to broaden strategies

60% are focusing on expanding first-party data strategies.

Feel skeptical about Google's end goal

58% think Google’s initiatives will not help the end consumer.

You can thrive without 3PCs

We’re here to clue marketers in on a secret: Brands can actually improve digital media reach and run successful campaigns without 3PCs. Find out how.

Get the report