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Identity and AI make the right connections.

To get marketing right, it should feel like a friendly conversation. But you need both identity and AI to make it happen.

Being able to recognize individuals is useful, but it’s not enough—you need AI to decide how to decide what to do next to engage each consumer.

Having AI-driven capabilities is useful, but it’s not enough—you need recognition to get its full value.

That’s why we pair the two at Epsilon: watch the video to see how that match drives better outcomes for your brand.

How are other marketers using AI?

Feeling unsure about how to approach AI? This report will help you get a pulse on where you’re at in your AI journey, and show you what there is to learn from your peers (and competitors).

Read the report

Harmonize your brand’s conversations with consumers across paid, owned and earned channels.

We help clients find and deliver the right message to more in-market consumers while building relationships that last—and we’re the only partner who does this in real time, at scale. Here’s how we help them know:

Who to message

We automatically build high-intent audiences by choosing individuals—not broad segments—so you’re always reaching those ready to buy.

When & where to reach them

Optimize in real time as each consumer’s behavior changes so you can reach them on the channels where they’re most likely to engage at the time when they’re most receptive.

What to say

Personalize each message at the time of the impression to drive maximum performance.

Epsilon’s identity + AI is a force multiplier for your brand

With Epsilon’s incredible scale, you’ll find, reach and engage with 2–3x more in-market customers.

350B+

digital touchpoints matched back to our profiles

2B+

model updates every minute

1,000T+

real-time decisions daily to optimize placement, creative and timing

We support all aspects of marketing and advertising

Here’s just a sampling of our capabilities that help brands meet every goal.

Customer data platform

Unify your data and strengthen it with our insights.

Learn more

Loyalty

Know what each member wants to hear and connect with them.

Learn more

Programmatic media

Connect with consumers across all their favorite channels.

Learn more

Clean room

Comes pre-loaded with data so you can connect with everyone that matters to your brand

Learn more