When marketing is done right, it should feel like a friendly conversation.
So why does marketing sometimes feel like an attack? With all the ways you're expected to reach your customers these days, its easy to get it wrong. See what it looks like when you get it right.
Our research showed that 76% of people view brands negatively when they say the wrong thing. Read more about how getting marketing wrong could be hurting your brand: but also how much getting it right helps.
Great marketing starts with knowing what each person wants to hear from your brand (or if they want to hear from you at all!). But brands can only recognize and reach 5% of people that are right for their message with their own data. Only Epsilon knows what all your potential customers buy, why they buy, where to find them and when to engage them—driving retention and growth.
Understand where and how often to deliver messages to each person (and where not to) and how much to spend based on the likely performance and ultimate potential. Most importantly, this isn’t constrained to a single point in time—it evolves as each person does, adjusting in real time to always be relevant.
A lot goes into getting marketing right, and dated technology only makes it harder. Powered by AI and person-first identity, our platform recognizes each person in every channel your brand encounters them, dynamically creates a relevant message for each one, and captures what you learn to inform the next message—driving sales and strengthening brand relationships.
To better understand how people feel about brands that get marketing right (and how people may feel ignored or misunderstood when brands don't) we went right to the source. This research will help you understand not only how to make marketing that consumers actually want to see, but also how your brand can be damaged if you send the wrong message.