Epsilon helps your marketing move to be where consumers are. And an Epsilon tote bag will help you move your stuff to be where you are.
Visit the Epsilon booth #1532 to design your own tote bag*.
*While supplies last.
Feeling like your marketing can’t keep up with consumers?
When marketing is done right, it should feel like a friendly conversation—a conversation that flows naturally and moves seamlessly across channels. That’s how you move your brand everywhere you need it to be. See what it looks like when you get it right.
The first step in harmonizing your paid, owned and earned channels is using an industry-leading DSP. Rooted in a single identity solution and fueled by predictive AI, Epsilon has the only DSP with full visibility across all of the places that consumers buy and interact across the open web—enabling you to message the right people when and where they’re most receptive.
Great marketing starts with knowing what each person wants to hear from your brand (or if they want to hear from you at all!). But brands can only recognize and reach 5% of people that are right for their message with their own data. Only Epsilon knows what all your potential customers buy, why they buy, where to find them and when to engage them—driving retention and growth.
Understand where and how often to deliver messages to each person (and where not to) and how much to spend based on the likely performance and ultimate potential. Most importantly, this isn’t constrained to a single point in time—it evolves as each person does, adjusting in real time to always be relevant.
A lot goes into getting marketing right, and dated technology only makes it harder. Powered by AI and person-first identity, our platform recognizes each person in every channel your brand encounters them, dynamically creates a relevant message for each one, and captures what you learn to inform the next message—driving sales and strengthening brand relationships.
According to Epsilon research, more than half of respondents said they want to receive personalized marketing from brands. This guide will inspire you to reimagine your marketing personalization efforts and make personalization your marketing superpower.