Know your customer better than you ever thought you would.
Here you'll find a snapshot of each of Epsilon's TotalSource Plus™ Market trend models to identify and engage your ideal customers in the following markets: financial, insurance & healthcare, media & technology, not-for-profit, publishing, retail, telco, travel, & leisure and more. Each snapshot will include the following elements:
A brief description of the Market Trend model
Best defines customer: the characteristics that best define the consumer that you are targeting
Unlikely to define customer: the characteristics that are very unlikely to define your target customer
The actual survey question used in Epsilon’s proprietary survey, used to determine the Market Trend model.