CJ Affiliate report shows surge in online travel bookings, new marketing opportunities

Online hotel, flight and car rental bookings substantially increase

in 2013, in part due to growth of mobile


The online travel industry is ripe with opportunity for marketers,

according to a new report released today by CJ Affiliate by Conversant.

The 2014 Travel Benchmarks Report, which analyzed travel sales activity

from January through December 2013 and compared it to the same period in

2012, showed a significant increase in online hotel, flight and car

rental bookings due in part to the continued growth of mobile device

usage by consumers.

The annual Travel Benchmarks Report analyzes the growth of online travel

bookings and seeks to establish benchmarks for travel advertisers

regarding how to best approach buyers. Overall travel sales are a sign

of economic growth and reflect consumer and business confidence, since

travel expenditures are often the first to be cut when budgets are

tight. The significant growth of travel sales in the past year is

therefore highly relevant to marketers far beyond the travel industry.

Key findings from the study include:

  • Hotel bookings boom - growth of hotel bookings shot up by 27

    percent from 2012 to 2013 for online travel agency advertisers and by

    39 percent for direct supplier advertisers

  • Splurging for the upgrade - with the exception of car rentals,

    people are paying more, with average order values growing by as much

    as 7 percent

  • Online travel agencies (OTA) dominate - in 2013, OTAs drove 76

    percent of all air bookings in the CJ Affiliate network

  • Travelers go direct for car rentals - direct suppliers

    accounted for 92 percent of the CJ Affiliate network's car rental


"More than ever, people are turning to their mobile devices for travel

research and booking, so advertisers this year should double down on

their mobile distribution as well as focus on a data strategy that will

establish key insights into consumer preferences," said
Kerri Pollard,

president of CJ Affiliate by Conversant. "There is an opportunity to

pull off a marketing double-play by tapping the trend for higher booking

by promoting personalized packages or hotel stays at a higher price

within a mobile environment."

To download a complete copy of the study, please visit:

About CJ Affiliate by Conversant

CJ Affiliate by Conversant facilitates and supports equitable, lucrative

relationships between advertisers and publishers. Many of the world's

most widely recognized and highly specialized brands run their

pay-for-performance programs on CJ's platform.

About Conversant, Inc.

Conversant, Inc. (Nasdaq:CNVR) is the leader in personalized digital

marketing. Conversant helps the world's biggest companies grow by

creating personalized experiences that deliver higher returns for brands

and greater satisfaction for people. We offer a fully integrated

personalization platform, personalized media programs and the world's

largest affiliate marketing network -all fueled by a deep understanding

of what motivates people to engage, connect and buy. For more

information, please visit

For Conversant
Paul Lesinski, 971-226-5299

Source: Conversant, Inc.

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