Conversant acquires digital video technology company SET Media

Acquisition Further Strengthens Video Discovery and Targeting




Inc. (Nasdaq: CNVR) today announced it has completed the acquisition

of SET Media, a digital video technology company that connects brands

with people through high quality, targeted and brand safe video

advertising. The acquisition strengthens Conversant's technology stack

and portfolio of highly differentiated products for ad agencies and

media professionals within digital video advertising, a global market

opportunity expected to grow from $5.3 billion in 2012 to $15.1 billion

in 2016.1

The acquisition will add critical video targeting capabilities to

Conversant's personalization platform, unveiled earlier this week as the

company announced its rebranding from ValueClick to Conversant. SET

Media's clients include Fortune 500 companies in the automotive,

consumer, lifestyle, media and restaurant categories.

"SET Media is the ideal video technology to complement our dynamic

advertising capabilities," said
John Giuliani, president and CEO of

Conversant. "By adding their innovative technology and expertise to the

Conversant personalization platform, we further strengthen our ability

to provide agencies and media professionals with personalized digital

marketing campaigns at scale in the highly demanded video channel."

Through SET Media technology, Conversant will gain a deeper

understanding of consumers' video interests and be able to offer

superior contextual targeting. Integrating this technology with

Conversant's personalization platform will enable audience targeting at

scale yet to be achieved in digital video advertising. Lastly, all of

Conversant's video advertising products will be supported by SET Media's

state-of-the-art brand safety technology providing a new level of

transparency in digital video advertising.

SET Media has the exclusive ability to provide campaign reporting at

inventory level, showing advertisers each sponsored video while ensuring

complete brand preservation and performance optimization. Using

proprietary object, facial and motion detection, SET Media's discovery

and targeting platform runs advertisers' content only on videos most

relevant to their brand.

SET Media, founded in 2007, has offices in San Francisco and New York.

The company's management team and employee base will join Conversant.

Michael Mathieu, CEO of SET, added: "The biggest brands are demanding

television accountability, safety and scale digitally with video. We're

excited to join the Conversant team and have the world's best brands use

our technology to scale video advertising like never before."

About Conversant

Conversant, Inc. (Nasdaq: CNVR) is the leader in personalized digital

marketing. Combining the strengths of ValueClick Media, Commission

Junction, Mediaplex, Greystripe and Dotomi, Conversant helps the world's

biggest companies grow by creating personalized experiences that deliver

higher returns for brands and greater satisfaction for people. We offer

a fully integrated personalization platform, personalized media programs

and the world's largest affiliate marketing network - all fueled by a

deep understanding of what motivates people to engage, connect and buy.

For more information, please visit

This release contains forward-looking statements that involve risks

and uncertainties, including, but not limited to, the risk that market

demand for on-line advertising in general, and performance based on-line

advertising in particular, will not grow as rapidly as predicted, and

the risk that legislation and governmental regulation could negatively

impact the Company's performance. Actual results may differ materially

from the results predicted, and reported results should not be

considered an indication of future performance. Important factors that

could cause actual results to differ materially from those expressed or

implied in the forward-looking statements are detailed under "Risk

Factors" and elsewhere in filings with the Securities and Exchange

Commission made from time to time by Conversant, including, but not

limited to: its annual report on Form 10-K filed on February 27, 2013;

recent quarterly reports on Form 10-Q; and other current reports on Form



Online Video Advertising Platforms Market, Frost & Sullivan, January


Rebecca Neufeld, 203-856-1488

Erik Randerson, CFA,


Source: Conversant, Inc.

News Provided by Acquire Media