Epsilon announces participation in AWS Data Exchange

DALLAS – November 15, 2019 – Epsilon®, a global leader in interaction management, today announced participation in AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and use third-party data in the cloud. Starting today, authenticated AWS users will now have access to Epsilon proprietary data through AWS Data Exchange. The availability of Epsilon’s aggregated consumer data, including a national consumer marketing file and a comprehensive transactional database will enable enhanced planning, stronger insights, and improved analytics models.

Epsilon’s proprietary data includes:

• National consumer marketing file, with vast attributes, which helps clients to quickly identify the insights, needed to address critical business questions.
• Comprehensive transactional database, which offers exclusive access to a multi-sourced transactional dataset capturing $2T of aggregated consumer spend across hundreds of leading merchants. This database helps clients target valuable customers and learn what they spend with them and their top competitors.

“We are very excited to be one of the first providers to make data available on AWS Data Exchange. We are looking forward to helping clients tap into even deeper insights with the addition to our data files,” says Stacey Hawes, President, Data Practice at Epsilon.

Through AWS Data Exchange, customers can find and subscribe to more than 1,000 data products from more than 80 qualified data providers including Epsilon in just a few minutes. AWS Data Exchange provides this growing list of qualified data providers with a secure and transparent channel to grow their revenues by reaching millions of AWS customers through the AWS Marketplace and lower their costs by not having to develop and maintain any data delivery, entitlement, or billing technology.

“The availability of data sets across categories like retail, CPG, financial services, and media & tech can help AWS customers worldwide make more informed marketing and media planning decisions,” said Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc. "We are delighted to have Epsilon available on AWS Data Exchange to help our customers harness the power of AWS to build smarter applications and innovate faster.”

To get started with AWS Data Exchange, visit https://aws.amazon.com/data-exchange