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New integration helps brands like Inspire activate audiences faster, reach real people, and prove performance
IRVING, TEXAS – OCTOBER 16, 2025 – Epsilon today announced a new integration with Snap Inc., giving marketers a faster, smarter way to activate their first-party data on Snapchat via Epsilon Clean Room. With this integration, brands can push privacy-safe audience segments from Epsilon Clean Room directly into their Snapchat Ad accounts. The result: improved match rates of up to 50% for audience activation, enabling more precise targeting for campaigns.
Inspire Brands, one of the largest restaurant companies in the U.S., is among the first brands to use the integration.
“At Inspire, we’re focused on turning data into action, and this integration helps us do that with more speed and confidence while better connecting with our highly engaged Gen Z and Millennial audiences,” said Travis Freeman, Chief Media Officer and SVP, Demand Generation at Inspire Brands. “With Snap and Epsilon, we can reach the right guests on one of their most-engaging platforms and understand how our campaigns are driving actual results across our portfolio of brands.”
Snapchat, which is known for its highly active user-base and mobile-first experiences, is the latest platform to integrate with Epsilon’s technology. The platform joins a growing list of Epsilon direct integration partners.
“Snapchat is where real relationships and conversations happen every day—and that gives brands a unique opportunity to connect in more personal and impactful ways,” said Risa Teksten, Head of Agency Development for Publicis at Snap Inc. “Through our partnership with Epsilon, we’re making it easier for advertisers to bring their most valuable audiences into Snapchat, target with precision, and see measurable outcomes—without relying on outdated signals or fragmented IDs.”
Epsilon Clean Room gives brands a more efficient and effective way to activate first- and third-party data to connect with audiences where they’re most engaged. The technology is built specifically to unite identity, media, and measurement in a privacy-safe environment, making it easier to launch campaigns and tie them to real results.
“This is what connected marketing looks like—real identity, real speed, and real outcomes,” said Dale Older, SVP of Product at Epsilon. “Our work with Snap represents where the industry is headed, and that’s away from patchwork solutions and toward clean, efficient collaboration that drives results.”
The Snap integration is currently available for Epsilon Clean Room clients in the U.S., with plans to expand to Epsilon Clean Room clients in the U.K. market soon.
About Snap Inc.
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. For more information, visit snap.com.
About Inspire Brands, Inc.
Inspire Brands, Inc. is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurant locations worldwide. The company was founded in 2018 and is headquartered in Atlanta, Georgia. For more information, visit InspireBrands.com
