Epsilon introduces SurveyDirect: first 100% self-reported, proven solution

Dallas, TX — January 20, 2014 — Epsilon, the global leader in creating customer connections that build brand and business equity, today announced the launch of SurveyDirect, a new self-service solution providing access to 100% self-reported data.

Comprised of proven direct mail responsive assets, SurveyDirect combines two self-reported sources, survey and product registration cards, offering comprehensive insight that drives precision targeting to deliver ROI. This powerful self-reported data is collected from online and offline surveys and captures unique data attributes on consumer behavior, attitudes, lifestyles and interests.

“SurveyDirect is truly unique to the marketplace. It combines survey data and product registration card data into a single self-serve solution,” said Warren Storey, SVP of Data Products at Epsilon. “Furthermore the data has a proven performance track record. It’s not often marketers can launch a product or a campaign and be assured of a proven direct response list.”

SurveyDirect has more than 200 of the most utilized selects, making it easy to access the best prospects all in one central self-serve environment.