IRVING, TEXAS – AUGUST 8, 2025 – Epsilon announced it has been named a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2025 Vendor Assessment (Doc #US520835525, May 2025). Epsilon Clean Room enables secure, privacy-safe collaboration between brands, publishers, and partners, bridging identity, data, and activation to drive measurable performance.
The IDC MarketScape evaluated clean room technology vendors across capabilities and strategies, citing Epsilon’s differentiated identity resolution, AI-powered usability and global partnerships as key strengths.
“At a time when marketers are under pressure to prove results, clean rooms can’t just be secure—they need to be effective. And to be effective, they need to be more than just an empty box,” said Joran Lawrence, Senior Vice President, Product Management at Epsilon. “Unlike other marketplace offerings, our solution comes loaded with the data assets, identity resolution, and artificial intelligence needed to drive value out of the gate. That foundation allows us to help brands unify the right data securely and intelligently to power more efficient person-based marketing.”
Epsilon Clean Room is anchored in its proprietary COREid and COREai enabling marketers to plan, activate and measure against real people, not proxies. Unlike most clean rooms that function purely as technology requiring clients to do all the heavy lifting, Epsilon Clean Room comes pre-loaded with high-quality data, proven identity resolution, and turnkey connections across media and measurement platforms. Epsilon’s fully loaded clean room reduces the operational burden and accelerates time to value, giving marketers a head-start in driving outcomes.
“Epsilon's data clean room solution is a privacy-centric platform that empowers brands and publishers to securely collaborate on data, activate personalized campaigns, and derive actionable insights while adhering to collaborator-defined privacy standards,” said Lynne Schneider, Research Director, Data Collaboration and Monetization at IDC. “The solution includes some of the most robust offerings in third-party data sets and preconfigured integrations with technology and other parts of the advertising and marketing ecosystem.”
Epsilon Clean Room is part of the Epsilon PeopleCloud platform, which includes capabilities that support all aspects of person-based marketing and advertising. The platform allows marketers to engage individuals with:
• 1 View of the universe of potential buyers for their products;
• 1 Vision for engaging each individual; and
• 1 Voice to harmonize engagement across paid, owned and earned channels.
The recognition follows Epsilon’s recent position as a Leader in the IDC MarketScape: Worldwide CTV Advertising Platforms 2025 Vendor Assessment (doc # US52039725, April 2025), which we believe reinforces the Epsilon’s ability to bridge identity, media, and measurement across the entire marketing lifecycle. Together, the back-to-back recognitions highlight how Epsilon is helping brands unlock the full potential of their data from closed-loop attribution in CTV to secure, scalable insights and activation in clean rooms.
For more information or to download the full report, please visit https://www.epsilon.com/us/insights/resources.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
About Epsilon
Epsilon is a global technology, data and services company that the world’s leading brands use to harmonize consumer engagement across their paid, owned and earned channels. The Epsilon PeopleCloud platform includes capabilities such as data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing and measurement. By applying artificial intelligence against privacy-centric identity resolution–embedded in data-enriched analytic, marketing and media solutions and services—Epsilon allows marketers to bridge the divide between marketing and advertising technology, engaging consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. 1 Voice to harmonize engagement across paid, owned, and earned channels. For more information, visit www.epsilon.com.
