Epsilon today announced it has been named a Leader in the IDC MarketScape: Worldwide Demand Side Platforms 2023 Vendor Assessment (doc #US50403823, November 2023), the inaugural IDC MarketScape report of the DSP market. Epsilon, which was one of 12 companies included in the report, was evaluated based on the capabilities of Epsilon Digital, the company’s comprehensive suite of solutions for people-based, performance-driven digital media.
“Beyond core DSP functionality, [Epsilon] offers a native, people-based identity resolution solution (i.e., CORE ID) that serves ads to individuals, as opposed to cookies or devices. This approach can help brands future proof their strategy and improve reach, relevance, performance, and measurement.”
Epsilon Digital offers clients a single platform for identity resolution, data onboarding, creative capabilities, publisher relationships, activation, attribution and transparent measurement. Clients using Epsilon Digital realize scale and accuracy, 4x higher people-based reach, 2x higher ROAS, 2x lower CPA and the ability to attribute 80% more outcomes.
In addition, the platform’s strengths provide brands and agencies:
- People-based identity: Epsilon's CORE ID brands achieve the highest-quality omnichannel customer reach, relevancy, performance, efficiency and measurement accuracy. As a result, clients can reach customers with confidence wherever they are consuming media, whether it’s through display, watching an online video or streaming TV at home, or using a mobile app on the go.
- Cross-channel optimization: Epsilon’s CORE AI delivers digital ads, dynamically, to individuals across multiple channels—including display, online video, audio and connected TV—all with advanced optimization geared towards likeliness to convert.
- Performance-based measurement: Epsilon Digital was the first platform to earn MRC accreditation for correlated outcomes and allows clients to tap into consolidated reporting and insights across channels. The platform’s transparent, performance-based measurement means marketers eliminate 50% or more of media waste by messaging individuals accurately at scale rather than over frequencing a smaller audience.
Addressing another of Epsilon’s strengths, the report notes, “Customers appreciate the all-in-one nature of the solution, commenting that it would be difficult and prohibitively expensive to manually pull together comparable functions (i.e., ID resolutions, creative capabilities, publisher relationships, attribution, etc.) along with core DSP capabilities.”
Joe Doran, Chief Product Officer at Epsilon, said: “Marketers often do a double take when we walk them through the full breadth of Epsilon Digital’s capabilities. Epsilon Digital was built, and has grown, to be what traditional DSPs want to be: a first-party data fuelled, AI-driven, performance platform for the cookieless age of advertising. We believe Epsilon Digital is the premiere solution for marketers looking to build relationships with their customers, and we are proud to be recognized by the IDC MarketScape for our strengths.”
Click here to download an excerpt of the IDC MarketScape evaluation of Epsilon.