IDC MarketScape evaluation recognizes Epsilon’s strengths in data management, activation, and analytics
Epsilon® announced today that it has been named a Leader in the “IDC MarketScape: Worldwide Customer Data Platforms (CDPs) Focused on Data and Marketing Operations Users 2022 Vendor Assessment.” The report, which is the first major CDP vendor evaluation of its kind by an independent analyst firm, evaluates the functional capabilities and go-to-market strategies of Epsilon alongside 11 other CDP solution providers that primarily serve users in marketing technology and operations, data science and analytics, IT, data operations, and privacy and compliance.
The IDC MarketScape highlights several strengths of Epsilon’s CDP offering, specifically data management, analytics – segmentation, and activation – test and optimization, and suggests that large enterprises in the retail, automotive, financial services, life sciences, manufacturing, and restaurant industries consider Epsilon’s enterprise-ready CDP.
“We are honored to be recognized by IDC as a ‘Leader’ in the inaugural MarketScape for Worldwide CDPs,” said Dana Moroze, SVP for Platform Solutions at Epsilon. “Our inclusion in the IDC MarketScape affirms our position in the data and marketing operations landscape and is further validation of Epsilon’s mission to empower marketers to harness the power of their first-party data and engage consumers with timely, relevant messages.”
Epsilon PeopleCloud Customer is Epsilon’s enterprise-ready CDP for brands to grow, manage, and activate their first-party data, serving as the marketing source of truth and the backbone of a unified customer experience. Powered by Epsilon’s CORE ID, which spans both online and offline worlds, Epsilon PeopleCloud empowers marketers to capitalize on the value of first-party data to seamlessly activate and reach real people across owned and paid channels with precision and efficiency, all in one platform. Epsilon’s combined approach of Epsilon PeopleCloud and its experienced services professionals helps marketers, strategists, and analytics professionals achieve better business outcomes.
The IDC MarketScape for Worldwide Customer Data Platforms comes amid an explosion in brands looking to harness and monetize their first party data. According to IDC, the worldwide customer data platform software market will grow at 19.5% CAGR from $1.3 billion in 2020 to $3.2 billion in 2025.
"CDPs are essential to providing end-to-end customer experience management capabilities," said Gerry Murray, research director, Marketing and Sales Technology research practice at IDC. "CDPs are exceptionally well suited to connecting data, connecting use cases and, ultimately, solving for continuity across all customer touch points and will therefore boost customer loyalty, lifetime value, and market share."
To download a copy of IDC’s MarketScape evaluation of Epsilon, please visit the Epsilon resource center.
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data to enhance, activate, and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies, and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.