- An integrated, native and future-proof identity solution delivering a full view of customers and prospects all aligned to industry-leading, person-based CORE ID built from name, address and verified transaction data.
- Out-of-the-box, proprietary data, audience insights and individual level consumer understanding powering high performance activation, creating value in weeks not months.
- Privacy-safe collaboration among multiple parties for enhanced customer understanding and marketing, and to ensure each party has control of their data.
Visit epsilon.com to download an excerpt of the IDC MarketScape evaluation of Epsilon’s clean room capabilities.
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit www.epsilon.com.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.