Epsilon announced today that it has been named a Leader in “The Forrester Wave™: Email Marketing Service Providers, Q1 2022” by Forrester Research, Inc. Epsilon was evaluated alongside 12 other companies on email capabilities and received the highest score possible in 10 criteria including first party data resources, measuring engagement, innovation roadmap and artificial intelligence ethics.
Launched in 2021, EPC Messaging Essentials is a flexible, quick-to-market version of Epsilon’s enterprise-level solution, EPC Messaging. The new solution enables mid-market companies to deliver personalized messages to customers across mobile push, SMS and email without committing to a long-term contract.
“Email is intuitive, easy to use and responsive. With a customer-centric approach, brands can quickly adjust or create new messaging to accommodate changing customer priorities,” shared Kara Trivunovic, Managing Director of Messaging at Epsilon. “Email acts as a connective tissue between brand and consumer. It keeps people informed in a way that is easily accessible for most, and helps brands maintain that one-to-one connection with consumers while not feeling like mass communication.”
EPC Messaging and Messaging Essentials are both powered by CORE, Epsilon’s platform for building personalized customer journeys with hyper speed and precision.
“Epsilon’s data and agency capabilities are the strongest pieces of its current offering; 70% of clients work with Epsilon in a full-service capacity,” the report continues. “The company offers a BI environment where marketers can create customer value scores and explore correlations. It provides proprietary data resources to supplement audience profiles and measure customer engagement across channels. Security practices are baked into product design and internal processes and partners undergo regular security audits. And it leads industry standards bureaus around establishing ethical data use.”
This is Epsilon’s fourth recognition by Forrester in the past 18 months. The company was recognized as a Leader in both “The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021” and “The Forrester Wave™: Loyalty Solutions, Q2 2021,” and as a Strong Performer in “The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021.”
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com.