Epsilon Strengthens Its Retail Media Offering with the Addition of Industry Pioneer Dave Peterson

With 19 years’ experience at Target, Peterson will drive client adoption of Epsilon’s retail media platform

Epsilon, a global advertising and marketing technology company, today announced the hiring of Dave Peterson as general manager, global head of retail media. In the newly created position, Peterson will be responsible for unifying Epsilon’s global retail media assets and teams, including CitrusAd, and driving retailer and brand adoption of the company’s unified retail media platform around the world. Peterson will also partner with leaders throughout Publicis Groupe to develop best-in-class capabilities and offerings for clients.

Peterson is a recognized digital and e-commerce leader whose work has helped raise the prominence of retail media as a $50+ billion industry. Peterson spent 19 years at Target where he led the development and growth of Target’s retail media business (now Roundel), one of the industry’s first and largest retail media networks. During his tenure, he led teams responsible for sales strategy and execution of digital media and omni-channel marketing programs for Target’s National Brand and Agency partners.

Prior to Target, Peterson was the director of global sales with National Car Rental and held senior product management roles at U.S. Bank and United Health Group.

Ric Elert, president and chief operating officer at Epsilon, said “People are at the center of everything we do, which is why we work tirelessly to make sure the industry’s brightest minds are working with us to solve our clients’ most pressing challenges. Dave is a pioneering leader who has been an integral player in transforming retail media into the booming business it is today. His addition to the Epsilon family is another example of our commitment to helping retailers and brands win in this space, and we’re eager to chart the future of retail media with him at the helm.”

Dave Peterson, general manager, global head of retail media at Epsilon, said “Epsilon’s commitment to creating an ecosystem that is more efficient and effective for retailers, brands and consumers is second to none, and I’m excited to have the opportunity to work with leaders and teams across Publicis Groupe, Epsilon and CitrusAd as we chart the future of retail media. It doesn’t matter where a consumer is engaging with a brand—whether it’s in-store, on social or through an emerging channel like CTV—marketers must be able to activate messages across platform to ensure that they are constantly improving the consumer experience, growing audience reach and ultimately, improving their outcomes.” Peterson has been a frequent speaker at industry events and most recently served as a co-chair of Ascendant Network’s Retail Media Network. Based in Minneapolis, Minnesota, Peterson holds an MBA from the University of St. Thomas and a B.A. in Advertising from the University of Minnesota.


About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit

About CitrusAd
CitrusAd is a leading retail media company and part of Epsilon, a global advertising and marketing technology company. The CitrusAd platform sits at the center of Epsilon’s comprehensive, scalable retail media network offering. By harnessing the power of first-party data and industry-leading identity resolution, the unified, self-serve platform delivers shopper-relevant advertising experiences on commerce websites and across the open web resulting in higher conversions. Leading retailers across the globe rely on CitrusAd to help grow retail media as a core function for incremental media revenue and sales volume that delivers great ROI for brands. For more information, visit