Powered by Epsilon Retail Media, Front Row Connection transforms inspiration into action for footwear and accessories brands
IRVING, TX – SEPTEMBER 10, 2025 — Epsilon today announced a partnership with footwear retailer, DSW, Designer Shoe Warehouse, to launch “Front Row Connection”, a new self-serve retail media network designed to help footwear and accessories brands elevate their SKUs, grow loyalty, and connect with style-conscious shoppers at the digital shelf on www.DSW.com.
Front Row Connection puts footwear and accessories brands front and center on the digital shelf, offering high-impact placements like sponsored product ads and banners that align with how consumers browse, discover, and buy. It brings together inspiration, intent, and action—helping shoppers find the right fit while delivering real results for brands. Designed for both discoverability and performance, the network makes it easier for brands to turn moments of consideration into measurable outcomes.
“Front Row Connection gives our brand partners smarter, more direct access to the customers they care about most,” said Mike Donk, Senior Vice President, Digital at DSW Designer Shoe Warehouse. “It’s designed to make discovery easier for shoppers and deliver measurable results for advertisers—whether they’re promoting new arrivals or perennial best-sellers. This is about meeting consumers where they are and making the most of every moment on the digital shelf.”
Powered by the Epsilon Retail Media platform, Front Row Connection applies AI to person-first identity resolution in the ad server to connect brands with all their shoppers. In addition, the network’s unified omnichannel attribution connects media performance to real people across digital and in-store channels, not just cookies or proxies. Access to transparent performance metrics across physical and digital channels gives brands the transparency and agility needed to drive real business outcomes.
“Brands like DSW are showing how retail media can evolve from static placement to smart performance, especially in a category like footwear, where consumers crave inspiration, relevance, and convenience at every step of the path to purchase,” said Adam Skinner, managing director, global unified retail media at Epsilon. “By combining identity resolution, transparency, and flexibility, DSW is giving its brand partners the confidence to invest—and the tools to grow.”
To learn more about how Epsilon is helping retailers like DSW build smarter, performance-driven retail media networks, visit www.epsilon.com/retailmedia.
About Epsilon
Epsilon is a global technology, data and services company that the world’s leading brands use to harmonize consumer engagement across their paid, owned and earned channels. The Epsilon PeopleCloud platform includes capabilities such as data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing and measurement. By applying artificial intelligence against privacy-centric identity resolution–embedded in data-enriched analytic, marketing and media solutions and services—Epsilon allows marketers to bridge the divide between marketing and advertising technology, engaging consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. 1 Voice to harmonize engagement across paid, owned and earned channels. For more information, visit www.epsilon.com.
About DSW Designer Shoe Warehouse
Founded in 1991, DSW Designer Shoe Warehouse is a leading branded footwear and accessories retailer offering a wide selection of dress, casual and athletic footwear and accessories for women, men and kids. DSW operates approximately 525 stores in the U.S. and Canada and offers shoppers an award-winning omnichannel shopping experience. DSW is the flagship retail brand of Designer Brands Inc., one of North America's largest designers, producers and retailers of footwear and accessories. For more information, visit www.dsw.com.
