Epsilon combines powerful AI with robust transactional data to deliver marketing’s gold standard: individual, in-market consumers with immediate intent to purchase or donate
DALLAS – SEPTEMBER 21, 2023 – Epsilon, a global advertising and marketing technology company, today announced the launch of Epsilon AI Audiences, an advanced offering that combines industry-leading data with powerful AI to find more consumers who are in the market to make a purchase or make a donation. Unlike a traditional audience or segment-based marketing, Epsilon AI Audiences is comprised of three distinct intelligent solutions that can activate personalized, people-based marketing with a focus on real business outcomes. It is underpinned by the industry’s most robust set of U.S. transactional data, driving unmatched ROI for marketers.
With feedback loops to identify macro trends and optimize audience modelling, innovative brands and not-for-profits like World Food Program USA can harness the power, speed and precision of Epsilon AI Audiences to activate personalized marketing campaigns and drive performance through Epsilon Digital and other advertising platforms.
Compared to traditional modeled audiences, which are manually optimized only a handful of times each year, Epsilon uses AI to update audiences in near real time through feedback loops that make the audiences stronger over time. As a result, more than 1,700 Epsilon AI Audiences have been activated by brands in 2023, yielding performance that surpass industry benchmarks, including response rate index (108), average order/gift index (101) and dollar per book index (108).
Angela Kung, Director of Digital Advertising and Marketing at World Food Program USA said, “With Epsilon AI Audiences, we’ve seen improvements in our marketing efficiency and return on investment. The rate at which we can activate data across many marketing channels and target ideal donors has been a game changer. The combined power of Epsilon’s data with continuously improving artificial intelligence allows us to engage like never before, giving us a major leg when building meaningful donor relationships that drive our organization forward.”
The AI Audience suite enables clients to:
- identify and target individuals with unparalleled precision and personalization at scale;
- reach new, incremental prospect audiences that can be activated across channels to drive stronger response rates; and
- combine multi-sourced transactional data, demographic data, proprietary modelling algorithms and insights to create smarter audiences that can be continuously optimized for performance.
Dennis Self, General Manager of Data Solutions at Epsilon, said, “With customer behaviors and expectations constantly shifting, data-driven marketers can no longer wait for occasional person-level or audience updates to campaigns. Brands need to act fast, and their data has to keep up. AI helps amplify the power and quality of data to build desired audiences, and Epsilon AI Audiences is a force multiplier. Working together with our clients, we have a tremendous opportunity to bring true innovation into the marketplace and help our clients achieve faster, better and smarter results by reaching and converting in-market audiences with absolute precision.”
Epsilon AI Audiences is available to brands now. For more information, please visit www.epsilon.com/us/products-and-services/data/ai-audiences.
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit www.epsilon.com.