H-E-B Launches New Self-Service Capabilities in the H-E-B Retail Media Network
New offering launched in partnership with Epsilon and its Epsilon Retail Media platform
AUSTIN, Texas – June 11, 2025 – Epsilon, a global advertising and marketing technology company, and H-E-B, a Texas-based omnichannel retailer, have launched new self-service capabilities, which expand the tools available to brands in the H-E-B Retail Media Network. Leveraging Epsilon Retail Media, the new self-service capabilities empower brands to independently activate and manage promoted products campaigns across heb.com and the My H-E-B App. This latest innovation for H-E-B Retail Media further strengthens advertisers’ ability to reach customers across onsite, offsite, in-store, and email channels.
“H-E-B is focused on creating a retail media platform that meets the unique needs of our Partners, brands, and customers,” said Sean Ransenberg, Managing Director and GM, H-E-B Retail Media. “These new self-service capabilities support our mission to make it easier for brands of all sizes to connect with local Texas communities throughout their digital shopping journey. It’s another way we’re helping our brand partners drive results while staying true to H-E-B’s tailored and local approach.”
Through this offering, H-E-B Retail Media offers 24/7 real-time reporting for retailers and advertisers, with metrics including sales, cost per click, click-through rate, and more. Advertisers have access to campaign pacing and reporting by time period, providing marketers with deeper performance insights based on key levels of reporting. The platform’s bulk management UI capabilities allow advertisers to be more efficient, giving users the ability to bulk pause, archive, and activate campaigns. Additionally, teams can update products, keywords, and bidding.
The collaboration between H-E-B and Epsilon represents a strategic alignment aimed at giving national and local advertisers the ability to connect with Texas communities through enhanced tools and opportunities to drive impactful marketing initiatives.
“As we continue to innovate and adapt to the evolving digital landscape, we are thrilled to work with H-E-B to deliver solutions that empower advertisers and drive growth for retail brands,” said Adam Skinner, managing director, global unified retail media at Epsilon. “We are also helping H-E-B meet brands’ calls for standardization and increased access to buying options, while still customizing for their unique differentiators and ecosystems.”
Additionally, H-E-B Retail Media Network adopted enhanced capabilities from Skai, a leading omnichannel advertising platform specializing in commerce media. This integration offers another access point for advertisers, providing them with advanced solutions to plan, manage, optimize, and measure their campaigns and reach their target audiences more effectively. Leveraging both Skai and Epsilon further enhances the H-E-B Retail Media Network platform, offering advertisers a seamless experience and additional opportunities to drive impactful marketing initiatives.
H-E-B Retail Media is the in-house retail media network of H-E-B, which was named the #1 retailer in the nation by dunnhumby. H-E-B Retail Media connects brands with over 8 million households weekly through authentic, data-driven campaigns: online, in-store, and everywhere Texans shop. For more information, visit hebretailmedia.com.
About H-E-B
H-E-B, with sales of more than $46 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 170,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom.
About Epsilon
Epsilon is a global technology, data, and services company that the world’s leading brands use to harmonize consumer engagement across their paid, owned, and earned channels. The Epsilon PeopleCloud platform includes capabilities such as data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing, and measurement. By applying artificial intelligence against privacy-centric identity resolution—embedded in data-enriched analytic, marketing, and media solutions and services—Epsilon allows marketers to bridge the divide between marketing and advertising technology, engaging consumers with 1 View, 1 Vision, and 1 Voice. For more information, visit www.epsilon.com.
