Mark Fiddes appointed Executive Creative Director for Epsilon EMEA

Epsilon, the global leader in creating connections between people and brands, has appointed Mark Fiddes as Executive Creative Director for EMEA.

Fiddes will help to lead Epsilon as the company expands in the EMEA markets, bringing more than 25 years of industry experience to the role. "Mark brings together world-class creative expertise with in-depth industry knowledge, it’s great to have him on board." said Phil Cottier, Managing Director EMEA.

Fiddes previously worked as a creative director for HCCL and IMP, and as global creative director on Reckitt Benckiser globally and Jaguar in Europe. He went on to help return DraftFCB London to awards and new business success before setting up IdeaMotel 3 years ago with ex-JWT creative director Charity Charity.

"The biggest challenge to our industry right now is relevance;" said Fiddes. "For brand communication to be effective, you need the kind of big data insights that Epsilon offer. Only then does the synergy between content creation and traditional advertising become possible. This is where you'll find today's breakthrough thinking."

The appointment is the next step in Epsilon's programme to build full service strength in-depth across Europe. Last year in the US, Epsilon was rated #1 Agency across All Disciplines by Ad Age.

Epsilon has offices in in Dublin, Soho, Teddington, Paris, Madrid and Dussledorf and their client base includes Google, Jaguar Land Rover, Dell and Procter & Gamble. The agency network focuses on bringing together powerful data-backed insights and creativity across all media and technology platforms.