Multichannel retailer UncommonGoods enlists Epsilon for database marketing services

Dallas, TX — February 25, 2014 — Epsilon, an Alliance Data (NYSE: ADS) company, has signed a new multiyear agreement with UncommonGoods, a catalog and online retailer of creatively designed, high-quality merchandise from around the world. Epsilon will manage and host the UncommonGoods customer database to enable a better view of customers for data-driven marketing efforts across its sales channels.

Founded in 1999 and headquartered in New York City, UncommonGoods is a privately held online marketplace offering high-quality, creative merchandise at affordable prices. UncommonGoods carries an array of gift items including jewelry, accessories, home décor, artwork and children’s clothing.

Under the terms of the new multiyear agreement, Epsilon will manage and host the centralized UncommonGoods customer database which includes millions of records that provide insights into consumers’ interests and preferences. Epsilon will provide comprehensive database marketing services including data hygiene, customer segmentation and marketing campaign planning. The result is to create a better understanding of each individual customer and build more meaningful connections with customers across channels including web, email, direct mail and more.

“Epsilon has a keen understanding of the retail and catalog space along with a proven track record in database marketing,” said Brian Hashemi, director of marketing at UncommonGoods. “A database build can be an extremely daunting process. However, working with a partner like Epsilon is refreshing. The team consistently provides unparalleled support, and we are confident that the outcome will allow for more effective and more relevant communications with our customers across every touch point.”

“UncommonGoods is a unique and growing company that relies on digital and traditional channels to reach their customers,” said Bryan Kennedy, chief executive officer of Epsilon. “By leveraging a centralized view of their customers, they will be able to deliver greater value to each individual and increase both brand and business equity. We are excited to work with them to achieve positive, measurable outcomes.”

The relationship with UncommonGoods will be managed by Epsilon’s team in the Albany office (part of the HMI acquisition in 2012) focused on midmarket retailers and catalogers, and is representative of Epsilon’s approach of offering the breadth of capabilities across creative, digital technologies, database marketing and delivery.