National Football League China enlists Epsilon to drive engagement with fans

SHANGHAI, Nov. 19, 2014 /PRNewswire/ -- Epsilon, an Alliance Data (NYSE: ADS) company, has signed a new multi-year agreement with National Football League China (NFL China), a subsidiary of the professional American football league, the NFL. Epsilon will provide a robust platform for NFL China to manage its audience subscriptions and communications, which enables a holistic view and more insights on its member base.

Since establishing an office in China in October 2007, the NFL has been devoted to promoting the game of football in China. This season, NFL games air across over 20 regional TV channels, reaching more than 96 million unique viewers, and 5 nationwide online broadcasters, allowing games to be streamed live and on-demand. The official NFL China website ( offers localized content, such as game news, broadcast schedules, and the latest information on NFL teams and players. In addition, NFL China offers a number of on-ground events for beginners and football enthusiasts of all ages, including the "NFL HOME FIELD," a 10-week initiative which provided a home base for football in Beijing, Shanghai and Guangzhou offering visitors a chance to experience football through on-field clinics, family-friendly interactive games and live tackle football games featuring local teams; and the "NFL On Tour", a large scale truck tour that brought a mobile audio/visual NFL experience to 9 cities across the Mainland.

Under the terms of the multiyear agreement, Epsilon will provide a suite of services including design and build of a single customer view marketing database, full service email marketing including campaign management, delivery management, strategy and analytics.

"We are proud to expand our partnership with Epsilon and look forward to utilizing Epsilon's insights to deepen fan engagement and further connect with our NFL fans in China," said Richard Young, Managing Director of NFL China.

"NFL China is an energetic and innovative player in the local sports scene. In addition to bringing the fun game to the Chinese people, its commitment to enhancing the NFL experience aligns closely with Epsilon's strength, which is to create connections with people by leveraging data, focus on understanding consumer behavior and drive results," said Michael Kustreba, Managing Director of Epsilon, Asia Pacific. "I am confident that Epsilon will deliver tremendous value with our leading digital capabilities and extensive experience in serving our clients in China."

About Epsilon

Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Epsilon is recognized by Ad Age as the #1 World CRM/Direct Marketing Network and #1 U.S. Agency from All Disciplines. We employ over 5,000 associates in 60 offices worldwide. Epsilon is an Alliance Data company.

Epsilon International is an operating unit of Epsilon, with local offices in Australia, mainland China, Hong Kong, India, Japan, Singapore, the U.K., France, Germany and Ireland. For more information, visit, follow us on Twitter @EpsilonAPAC or email to

About NFL & NFL China

Founded in 1920, the National Football League (NFL) has been called "one of America's best-run businesses" and is admired for its structure, core values and innovative policies that promote athletic competition at the highest level. With 32 teams located across the United States, the NFL is the #1 sports league in America, outranking the NBA (basketball), MLB (baseball) and NHL (hockey) combined as the people's favorite. The NFL's championship game, the Super Bowl, is the most-watched program in US TV history and has also become a popular international sports event broadcast in more than 200 countries and territories and in over 30 languages.

NFL China, the league's fifth international office, was established in Beijing in October 2007, demonstrating the NFL's long-term commitment to China and is a significant milestone in the NFL's continuing effort to promote its game worldwide. In China, the NFL aims to develop its fan base, increasing fan avidity and passion for the game through strategic cooperation with national and regional media partners, and focused marketing efforts around flag football development and experiential fan events.

About Alliance Data

Alliance Data® (NYSE: ADS) and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data and its three businesses employ approximately 11,000 associates at more than 70 locations worldwide.

Alliance Data consists of three businesses: Alliance Data Retail Services, a leading provider of marketing-driven credit solutions; Epsilon®, a leading provider of multichannel, data-driven technologies and marketing services; and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program. For more information about the company, visit our web site,, or follow us on Twitter via @AllianceData.

CONTACT: Epsilon, Rickie Hobbie, +852-3589-0717,