Rob Powers joins Epsilon as SVP, Strategy & Growth

Industry Veteran to Oversee Business Development for Retail, CPG and Agency Delivery; Forge Deeper Relationships with Fortune 1000 Clients and Prospects

WILTON, CT – July 7, 2015 – Epsilon, the global leader in creating connections between people and brands, today announced that Rob Powers has joined as Senior Vice President, Strategy & Growth, reporting to Richard McDonald, who oversees the Epsilon Strategy & Growth team.

In this new role, Rob will focus on growing Epsilon’s retail and consumer packaged goods verticals as well as agency delivery. He will collaborate across data, strategy, content, creative, digital and finance to drive the development, implementation and alignment of revenue-generating digital marketing and advertising plans for clients.

“We are thrilled to welcome Rob to our growing team as we continue to build momentum for our data-driven creative agency. Epsilon’s proprietary data assets currently fuel big ideas for many of the largest brands in the world,” said Richard McDonald. “Rob’s impressive track record of leading highly creative integrated solutions will enable our team to expand our reach even further across retail and CPG.”

Rob has over eighteen years of experience in digital marketing including leadership roles across consumer and business-to-business enterprises. Prior to Epsilon, he served as Managing Director of the New York office at Moxie. Earlier, Rob held senior account management roles at Digitas, Modem Media and DDB, working with leading brands in the financial services, consumer electronics, information technology and telecommunications categories.

“I’m excited to join Epsilon at such a pivotal time in the company’s evolution,” explained Rob. “No other marketing company has the ability to integrate rich consumer data, leading technology, engaging creative, cutting-edge analytics and proven strategy in the way that Epsilon can for brands. I look forward to working with clients to help them transform their business and solve their marketing challenges.”

Rob will be based in Epsilon’s Wilton, CT office.


About Epsilon

Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital-Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit, follow us on Twitter @EpsilonMktg or call 1 800 309 0505.