The Container Store Partners with Epsilon to Deliver Highly Personalized Marketing and Enhance After-buy Journey for Customers

          The Container Store adds Epsilon Digital Customer Data Platform to its digital
                     toolbox to manage, analyze and activate first-party customer data

Epsilon, a global advertising and marketing technology company, today announced that it has partnered with The Container Store to organize and activate the retailer’s first-party customer data in a privacy-safe environment. With a passion for creating compelling and relevant interactions across the entire customer journey, The Container Store has tapped into the power of Epsilon Digital Customer Data Platform (CDP) to deliver highly personalized marketing campaigns and create more engaging experiences for its shoppers.

The Container Store’s decision to leverage Epsilon’s Digital CDP comes at a time when all marketers seek to unlock value from their rich first-party customer data at scale and in real-time. The move represents a significant step in The Container Store’s digital transformation journey, demonstrating its dedication to delivering unparalleled value and experiences to customers while staying ahead in the competitive retail landscape.

The Container Store Vice President, Loyalty, Tory Marpe, said, “Epsilon's expertise in customer data and insights helps The Container Store execute our purpose to transform lives through the power of organization. Whether it's parents sending their kids back to school, young adults entertaining family and friends during football season or the festive neighbors eager to grab the holiday decorations from storage, Epsilon’s Digital CDP helps reinforce our dedication to retail innovation and investing in technologies that help create seamless, personalized and memorable experiences for every shopper.”

Powered by Epsilon’s proprietary industry-leading identity solution, Epsilon Digital CDP is an extended first-party data solution that connects a customer’s online and offline worlds by syncing each customers devices, digital data, transactions, and engagements with a brand. This unique “connected identity” helps deliver a 360-degree view of individual customers that marketers do not have today providing unique insights that can be natively activated from Epsilon Digital CDP, to Epsilon Digital, additional DSPs and/or social media platforms. Epsilon Digital CDP is a continuously improving platform that collects new data about each individual consumer in real-time and can be activated at scale.

Marpe added, “Epsilon’s Digital CDP was chosen because it contains knowledge about our shoppers that we didn’t possess while enriching our customers’ identity profiles. This is not an empty container, but rather a data rich platform that brought us speed to market faster than any other player in the space.”

In addition, the self-service capabilities of Epsilon Digital CDP, which enable customer data for analytics and decision support across the organization, aligned with the shared needs of The Container Store’s marketing and IT teams.

Epsilon Managing Director, Data Platforms, David Melnick, added, “Epsilon Digital CDP is a data rich platform that is uniquely positioned to support The Container Store in building stronger connections and delivering value to every one of its customers. Epsilon and The Container Store may work in different industries, but we share the same commitment to innovation through organization solutions. Together, I have no doubt that we’ll deliver the types of differentiated customer experiences and after-buy journeys for shoppers that drive results across the open web."

Epsilon Digital CDP is the only CDP that comes fully working and ready to activate at scale in just weeks. More information can be found by visiting


About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit

About The Container Store
The Container Store Group, Inc. (NYSE: TCS) is the nation's leading specialty retailer of organizing solutions, custom spaces, and in-home services – a concept they originated in 1978. Today, with locations nationwide, the retailer offers more than 10,000 products designed to transform lives through the power of organization. Visit for more information about products, store locations, services offered and real-life inspiration.