Continuous optimization turns experiments into growth.

Never stop improving your customer journey. Experiment with different headlines, images or calls-to-action to refine each step. Epsilon Accelerate’s built-in testing and reporting help you find what truly works to boost conversions.

A smiling Black man is surrounded by digital ads for jackets and shirts, alongside notifications for a jacket purchase and shirt browsing, depicting an online shopping experience.

Optimize faster with on-site experiments.

Run side-by-side experiments across audiences, see the impact on conversion, then roll out the top performer with confidence.

A/B testing promotions

Test two or more versions of a promo banner to see which drives more actions. Promote the winner once it hits your success threshold.

Segment variant vs. default

Run a test with segment-specific content and compare against a control group with standard content, measuring lift in engagement or sales.

Optimize flow

Experiment with CTA copy, reassurance messages, badges and helpful cues at each step. Track completion rate and drop-off to refine the path to purchase. For larger layout changes, pair Accelerate with your ecommerce platform tests.

With Epsilon Accelerate, improvement never stops.

Using our testing and optimization tools, clients have boosted conversion rates through iterative A/B testing. From trying new ideas to fine-tuning campaigns with automated insights, Epsilon Accelerate helps you increase your ROI with every experience, quarter after quarter.

Two women examining a beauty product, with multiple "beauty co." digital ads for cosmetics and skincare products.

Keep raising the bar.

Test ideas, learn fast and scale what wins to lift conversion and ROI.

Two stylized smiling head icons, one white and one one orange, facing each other.

A premium fashion retailer saw a 34% lift in conversion rates with Epsilon Accelerate.

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A personal care brand had a 55% revenue uplift with smarter cart retention strategies.

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Test variants, target behavior—deploy what works.

Design interface showing a cart abandonment pop-up with a shopping cart icon and text "The Items in Your Bag Are Going Fast!", surrounded by customization panels.

A/B testing experiments

Take the guesswork out of optimization by testing your ideas. Run A/B tests to identify what really drives engagement. Try different headlines, designs or offers and let the best-performing version win.

A 360 dashboard displaying customer journey with a sunburst chart, and donut charts for spend and sales by medium.

Targeting and controls

Use behavior, page context and source to decide who sees what and add caps and buyer suppression to keep things clean. Reporting spotlights top performers so you can pause weak variants and double down on what works.

Smiling woman holding shopping bags outdoors.

Journey optimization and upsells

Fine-tune every step of the customer journey for maximum value. This could mean testing the optimal moment to upsell or the best incentive to reduce abandonment. By continually refining content and offers based on real results, you increase conversions and each customer’s lifetime value.

When it comes to tailored experiences, there’s always room to optimize.

Our solutions ensure you’re never done optimizing. From simple A/B tests to clear reporting, every insight feeds back into making your customer experiences better. The payoff is ever-increasing performance, higher conversion lifts, growing order values, and an optimization loop that keeps your results trending upward.