Group your audience and automatically customize what they see.

Whether it’s first-time visitors or returning loyalty customers, behavioral segmentation ensures each group sees content that speaks directly to them.

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Reach every visitor with the right message.

Use segmentation to tailor website experiences and lift conversions.

New vs. returning visitors

Use targeted messages to engage different audiences—welcoming new visitors with simple sign-ups, and encouraging repeat customers with rewards or relevant recommendations.

High-value customers

Create a VIP segment and add a ribbon or in-line message on key pages to increase their lifetime value.

Abandoned-cart user

Dynamically surface the right message—a special offer, reminder, pop-up or an abandoned-cart email—at key decision-making moments.

Customization works best when it’s precise.

Epsilon Accelerate’s segmentation makes it easy to boost ROI and increase conversion rates by serving the right audience the right message. Whether by customer type, behavior or context—send messages that resonate.

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Smarter targeting. Better conversations.

Build meaningful groups from behavior, source and value so each visitor sees what fits.

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A personal care brand increased its conversion rate for loyalty program purchasers by 19%.

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A lifestyle fashion retailer saw a 44% open rate on remarketing campaigns with Epsilon Accelerate.

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Make every website interaction relevant.

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Source-based personalization

Turn traffic source into tailored journeys and increase relevance with source-based customization.

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Cart abandonment recovery

Trigger offers and reminders at exit-intent to encourage checkout, lifting conversion opportunities that would otherwise be lost.

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Geo-targeted promotions

Tailor your offers based on a visitor’s location for maximum relevance. Reaching shoppers with location-specific messaging drives trust and improves conversion in every market.

Fuel precision website journeys with effective segmentation.

Epsilon Accelerate turns unknown traffic into experiences that resonate. By dividing your audience, you can build sharper segmentation with interest-based attributes—tailored to new visitors, return buyers and high-value customers—and deliver more meaningful website experiences.