Artificial intelligence (AI)

Epsilon’s industry-leading COREai provides the decisioning mechanism needed to deliver personalization at scale.

Make the right decision—every time, in real time

Saying the right thing to one person is simple; saying the right thing to everyone is incredibly complex.

Engaging in relevant conversations at scale requires millions of real-time decisions. Epsilon’s COREai analyzes massive amounts of continuously evolving data to determine not only what to say and to whom, but also where, when, how often, and how much to spend, while synchronizing messages across your paid, owned, and earned channels.

Too much data, not enough insight

Marketers are often drowning in data but lack insight into who their customers are and what matters most to them.

Analysis paralysis

Their attempts to deliver a relevant message to each individual further suffers from an inability to make decisions in real time when they engage consumers across paid, owned, and earned channels.

Transform data into insight

Epsilon's COREai harnesses the power of predictive and generative AI to synthesize thousands of data points into a robust understanding of any individual. Who they are, what they care about, how to engage them – where, when, how often – and how much to spend to engage them, based on likely performance and long-term potential.

Make decisions at scale and in real-time

COREai then puts that knowledge to work, helping you decide when to engage each person (or when not to engage them), how often and on what channels, and what to say to them—ensuring each individual conversation is harmonized across your paid, owned, and earned channels.

Improve measurement of outcomes

Accurate measurement requires analyzing a myriad of data points to understand whether your marketing actually moves the needle. COREai not only improves the accuracy of your campaign measurement but also creates an accurate representation of customer lifetime value, the customer journey with your brand, and the path to purchase.

What AI can do for your marketing

Understand your customer insights

Analyze vast amounts of data to understand trends, customer preferences and behaviors in real-time.

Find new customers who are ready to buy

Connect with the right new customers across channels.

Identify high-value customers

Easily identify high-value in-market customers for segmentation with the push of a button.

Personalization at scale requires more than AI.

To ensure your AI is effective at scale, it needs to work in tandem with identity resolution and intelligent creative. With all three, your use cases greatly expand.

Two people icons with an upward trend arrow.

Personalization at scale

Tailor marketing messages, content and creative to individuals at scale with ease.

Better customer experience

Anticipate and predict customer needs and preferences to make seamless customer journeys with timely and relevant experiences.

Icon of a computer monitor with a magnifying glass over a line graph.

Optimizes campaigns across paid, owned and earned channels

Reach in-market customers wherever they are across channels and devices with relevant messages that drive real impact.

Epsilon’s industry-leading AI capabilities

Epsilon COREai powers our suite of solutions and is trained on the highest quality data sets. Our models can not only analyze mass amounts of audience data to identify the highest-value customers, but also create a seamless journey, and deliver person-based messaging across channels.

What makes us different

https://cdn.sanity.io/images/bbfpkf4q/eps-prod/96ac89268e03f4ccd96c765ff250579f1d861e26-108x108.svg

Superior reach

Deliver the right messages to in-market customers across the open web in real-time.

https://cdn.sanity.io/images/bbfpkf4q/eps-prod/efa7932ac6ff51715a75f60b691c308342beafd3-108x108.svg

Individuals over audiences

2+ billion model updates every minute to engage with individuals—not audiences—at the time of impression.

https://cdn.sanity.io/images/bbfpkf4q/eps-prod/c4a203271d7a0be7339c0214ef104987fca29005-108x108.svg

Stronger decisioning mechanisms

1,000+ trillion real-time decisions daily for placement, creative and more.

https://cdn.sanity.io/images/bbfpkf4q/eps-prod/0c821d1c392b3cd1f9a0adf2cf7fd5ad65c01eb3-108x108.svg

A history of success

Epsilon clients find, reach and engage with 2-3x more in-market customers.

Epsilon

First-party data at scale, down to the SKU level
Automated model updates with code that writes itself in real-time
Models optimized to the individual
Bespoke models with tailored specificity

vs.

Others

Minimal first-party data that is limited to conversion
Manual model updates with a 6+ week lead time
Basic audience snapshots
Generic models with little granularity

Epsilon

First-party data at scale, down to the SKU level
Automated model updates with code that writes itself in real-time
Models optimized to the individual
Bespoke models with tailored specificity

vs.

Others

Minimal first-party data that is limited to conversion
Manual model updates with a 6+ week lead time
Basic audience snapshots
Generic models with little granularity

How are other marketers using AI?

This Epsilon research report examines how marketers are using AI now, and how they hope to evolve in the near future.

Learn how our products use AI

All of Epsilon’s solutions are powered by identity. Discover how our solutions can help you meet your goals.

Computer monitor with a magnifying glass over a data graph.

Epsilon Digital

Use predictive AI to optimize ad performance and spend.

Learn more

Retail Media

All of Epsilon’s solutions are powered by identity. Discover how our solutions can help you meet your goals.

Learn more

Icon of a computer monitor displaying a line graph.

Customer (Customer Data Platform)

Utilize AI decisioning to develop stronger marketing strategies with the click of a button.

Learn more

Loyalty

Amp up loyalty offer creation, engagement and reporting with AI-enabled content and decisioning.

Learn more

Messaging

Personalize every message with real-time AI capabilities.

Learn more

FAQ's

What kind of AI is used in marketing?

Marketers using AI often utilize predictive AI, generative AI or a combination of both. AI marketing tools will vary depending on a marketer’s use case for AI. Some AI in marketing examples might include:predicting customer behavior based on consumer data, generating creative copy for advertisements, etc.

How does AI marketing get smarter?

AI marketing utilizes AI algorithms to do specific tasks. These AI algorithms are built on data, which is why data quality is important. The more an AI model is utilized and the more data it draws from, the better it gets at doing those marketing tasks.

What are some of the challenges in using AI in marketing?

According to Epsilon research, marketers say data quality issues, implementation complexity and a lack of AI knowledge are common barriers. With the right AI technology partner, brands can develop a strong data foundation with identity resolution and overcome AI interoperability inside a tech stack. A proven AI technology vendor will also have a human touch, balancing automation with human expertise and strategy.

How can marketers get started with AI?

Brands looking to use AI marketing need to consider their overall goals, use cases and current tech capabilities. The right AI vendor can help you build an AI implementation strategy built on solid data utilizing identity resolution capabilities and clearly explain how AI works inside tech. Talk to one of our experts today.