Epsilon’s industry-leading COREai provides the decisioning mechanism needed to deliver personalization at scale.
Saying the right thing to one person is simple; saying the right thing to everyone is incredibly complex.
Engaging in relevant conversations at scale requires millions of real-time decisions. Epsilon’s COREai analyzes massive amounts of continuously evolving data to determine not only what to say and to whom, but also where, when, how often and how much to spend, while synchronizing messages across your paid, owned and earned channels.
Marketers are often drowning in data but lack insight into who their customers are and what matters most to them.
Their attempts to deliver a relevant message to each individual further suffers from an inability to make decisions in real time when they engage consumers across paid, owned and earned channels.
Epsilon's COREai harnesses the power of predictive and generative AI to synthesize thousands of data points into a robust understanding of any individual. Who they are, what they care about, how to engage them—where, when, how often—and how much to spend to engage them, based on likely performance and long-term potential.
COREai then puts that knowledge to work, helping you decide when to engage each person (or when not to engage them), how often and on what channels, and what to say to them—ensuring each individual conversation is harmonized across your paid, owned and earned channels.
Accurate measurement requires analyzing myriad data points to understand whether your marketing actually moves the needle. COREai not only improves the accuracy of your campaign measurement but also creates an accurate representation of customer lifetime value, the customer journey with your brand and the path to purchase.
To ensure your AI is effective at scale, it needs to work in tandem with identity resolution and intelligent creative. With all three, your use cases greatly expand.
Tailor marketing messages, content and creative to individuals at scale with ease.
Anticipate and predict customer needs and preferences to make seamless customer journeys with timely and relevant experiences.
Reach in-market customers wherever they are across channels and devices with relevant messages that drive real impact.
Epsilon COREai powers our suite of solutions and is trained on the highest quality data sets. Our models can not only analyze mass amounts of audience data to identify the highest-value customers, but also create a seamless journey and deliver person-based messaging across channels.
Deliver the right messages to in-market customers across the open web in real-time.
2+ billion model updates every minute to engage with individuals—not audiences—at the time of impression.
1,000+ trillion real-time decisions daily for placement, creative and more.
Epsilon clients find, reach and engage with 2-3x more in-market customers.
First-party data at scale, down to the SKU level
Automated model updates with code that writes itself in real-time
Models optimized to the individual
Bespoke models with tailored specificity
Minimal first-party data that is limited to conversion
Manual model updates with a 6+ week lead time
Basic audience snapshots
Generic models with little granularity
First-party data at scale, down to the SKU level
Automated model updates with code that writes itself in real-time
Models optimized to the individual
Bespoke models with tailored specificity
Minimal first-party data that is limited to conversion
Manual model updates with a 6+ week lead time
Basic audience snapshots
Generic models with little granularity
This Epsilon research report examines how marketers are using AI now, and how they hope to evolve in the near future.
All of Epsilon’s solutions are powered by identity. Discover how our solutions can help you meet your goals.
