A suite of digital media solutions hits key KPIs
$7:1
incremental ROAS (exceeding $6:1 goal) from retention program$67M
messaged revenue from 10M non-addressable buyers reached120K
new loyal customers acquired at an $8 CPA
Here's how Epsilon Digital helped the auto retailer achieve end-to-end goals.
Epsilon Digital's full-service stack was the perfect blend of strategy and impact for the national auto retailer to engage their customer base while conquesting new ones. With customer insights from 200M+ real people across devices, Epsilon was able to reach the right customers in specific markets with unparalleled accuracy.
With our exclusive third-party data set CORE Transact, Epsilon identified and messaged 10M non-loyalty buyers not currently in the auto retailer’s loyalty file to entice them with a sign-up. When messaging consumers, Epsilon was sure to create engaging, high-impact personalized messaging in a variety of creative formats.
This end-to-end strategic partnership resulted incaptured market share from their top competitors, maximized brand partner sales, and an exceptional incremental lift with existing buyers and site visitors.
Epsilon Digital helps brands deepen relationships with a lifetime of meaningful conversations across all customers’ devices—powered by unprecedented knowledge of who they are, what they buy and how they buy.
