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  1. Homepage
  2. Case Studies
  3. National auto retailer

Putting performance marketing in the driver’s seat

A suite of digital media solutions hits key KPIs

$7:1

incremental ROAS (exceeding $6:1 goal) from retention program

$67M

messaged revenue from 10M non-addressable buyers reached

120K

new loyal customers acquired at an $8 CPA

Finding a cohesive solution

Here's how Epsilon Digital helped the auto retailer achieve end-to-end goals.

Epsilon Digital's integrated stack

Epsilon Digital's full-service stack was the perfect blend of strategy and impact for the national auto retailer to engage their customer base while conquesting new ones. With customer insights from 200M+ real people across devices, Epsilon was able to reach the right customers in specific markets with unparalleled accuracy.

CORE Transact's robust data set

With our exclusive third-party data set CORE Transact, Epsilon identified and messaged 10M non-loyalty buyers not currently in the auto retailer’s loyalty file to entice them with a sign-up. When messaging consumers, Epsilon was sure to create engaging, high-impact personalized messaging in a variety of creative formats.

The results? A successful partnership

This end-to-end strategic partnership resulted incaptured market share from their top competitors, maximized brand partner sales, and an exceptional incremental lift with existing buyers and site visitors.

Epsilon Digital helps brands deepen relationships with a lifetime of meaningful conversations across all customers’ devices—powered by unprecedented knowledge of who they are, what they buy and how they buy.
Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

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