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The secret sauce to scoring new fans

Results full of flavor

27

decrease in cost per order with panning animation vs. static version

$1.02

cost per order for panning animation compared to $1.40 static creative

Making the fans flock

A fast food chicken restaurant had ambitious goals to grow its customer base and attract new fans.

Taking a bite out of the competition

The chain knew it needed something bold to attract new customers, so they turned to Epsilon for help.

A seasoned campaign strategy

Using Epsilon Digital, the chain deployed innovative animated ads designed using a new panning text feature. The messaging spotlighted bold flavors and can't-miss deals.

A taste that satisfies

The refreshed creative stopped the scroll and resonated with new audiences, and it enabled a dynamic way to showcase limited-time flavors.

Sweet (and spicy) success

The engaging animation boosted performance: the cost per order for panning animation was $1.02 compared to $1.40 for static creative. Client's called the new format a "big punch in a little box."


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