The secret sauce to scoring new fans
Making the fans flock
A fast food chicken restaurant had ambitious goals to grow its customer base and attract new fans.
Taking a bite out of the competition
The chain knew it needed something bold to attract new customers, so they turned to Epsilon for help.
A seasoned campaign strategy
Using Epsilon Digital, the chain deployed innovative animated ads designed using a new panning text feature. The messaging spotlighted bold flavors and can't-miss deals.
A taste that satisfies
The refreshed creative stopped the scroll and resonated with new audiences, and it enabled a dynamic way to showcase limited-time flavors.
Sweet (and spicy) success
The engaging animation boosted performance: the cost per order for panning animation was $1.02 compared to $1.40 for static creative. Client's called the new format a "big punch in a little box."
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Connecting online and offline drives ROI for women's retailer