A refined audience strategy to boost household penetration
Reaching core customers
A national cooking oil brand wanted to reach their core consumers to buy more with a focus on their U.S. Hispanic shoppers. This required optimizing their campaigns, refining their audience strategy, incorporating language-inspired creative and testing new channels.
An optimized, personalized strategy
With Epsilon, the brand developed a three-pronged strategy.
Finding the right audience
Through Epsilon's integration with Circana, the CPG brand tapped into their current, lapsed and category buyer segments to power their media with robust transactional data and layer that data on top of U.S. Hispanic and Spanish speaking audiences while adhering to privacy laws.
Language-inspired creative
By incorporating a mix of Spanish and English language creative, the brand engaged and connected with shoppers in their preferred language.
Testing new channels
To drive awareness of the brand and their heart healthy message, they expanded into online video (OLV) which outperformed the benchmark. Overall, the campaign increased ROAS and produced a lift in household penetration.
Deliver personalized marketing at scale across channels.
Are you ready to drive personalized marketing at scale?
Connecting online and offline drives ROI for women's retailer