Moving new shoppers from awareness to consideration through CTV
Tuning in new customers
A lifestyle retailer had high brand awareness, but low consideration. They used high impact CTV videos to attract shoppers who hadn't recently visited their website, opened their email or app, or made a purchase, measuring with the consideration rate: the percent of ad viewers who later engaged the brand online.
High impact—high reward
Leveraging Epsilon’s branding product, this retailer was able to focus their CTV messaging on net-new shoppers who were not engaging with their digital properties. Epsilon’s branding product uses CORE ID, enabling the retailer to understand their CTV ad’s impact on the path to purchase.
Epsilon CORE ID
Epsilon CORE ID helped find ideal shoppers who weren’t currently engaged with the brand, resulting in thousands of new customers with brand consideration that they could prove came from CTV advertising.
Inspiring creative
With years of branding expertise and industry leading creative capabilities, Epsilon was able to guide the creation of these high impact video assets, moving consumers along the customer journey with creative, action-oriented messaging. Our dedicated creative support team empowered the client with new assets.
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