An over-the-counter pharmaceutical brand turned to connected TV (CTV) to efficiently reach new and more qualified customers than they could through linear TV.
Rather than simply targeting a specific demographic, this brand wanted to drive awareness and consideration in competitive buying households that had not been reached by linear TV ads.
The brand wanted to test whether shifting TV dollars to digital would result in more efficient reach and better frequency control. They found 3x lower frequency for CTV vs. linear, demonstrating superior efficiency.
Using CORE ID, we reached people-based audiences of health-conscious individuals and competitive brand buyers while managing reach and frequency at the person-level.
Epsilon exceeded performance goals and delivered greater efficiency with a streamlined targeting strategy all grounded in resilient people-based identity
