Unlocking reach with qualified customers
An over-the-counter pharmaceutical brand turned to connected TV (CTV) to efficiently reach new and more qualified customers than they could through linear TV.
Expanding reach beyond linear TV to the most qualified audience
Qualified cord-cutters
Rather than simply targeting a specific demographic, this brand wanted to drive awareness and consideration in competitive buying households that had not been reached by linear TV ads.
The right frequency
The brand wanted to test whether shifting TV dollars to digital would result in more efficient reach and better frequency control. They found 3x lower frequency for CTV vs. linear, demonstrating superior efficiency.
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Using CORE ID, we reached people-based audiences of health-conscious individuals and competitive brand buyers while managing reach and frequency at the person-level.
Epsilon Digital
Epsilon exceeded performance goals and delivered greater efficiency with a streamlined targeting strategy all grounded in resilient people-based identity
Solutions
How can you break through?
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
Mixing up the perfect digital formula
