Boosting awareness and conversions for ADHD medication via advanced TV
Getting the word out
A large pharmaceutical brand wanted to generate awareness of their ADHD medication before the school year started, but they needed a way to find and reach potential patients in an effective way while staying compliant.
Epsilon Data and DISH Media's direct integration turned up the volume on conversions
Using our direct 1:1 household-level match with DISH Media subscribers, we were able to reach potential patients across their TV screens.
Multi-channel reach
Potential patients were reached on both DISH and Sling via cable, satellite, Smart TV, OTT and VOD.
Learning from their target audience
Epsilon’s opt-in survey Health Data was used to identify households that had ADHD exposure. To expand their reach even further, a propensity model was created using our national consumer file of 250+ consumers to find and reach more individuals that looked similar.
Epsilon’s Shopper’s Voice opted-in Health Data and partnership with DISH Media enabled a pharmaceutical brand to increase conversions by 68%.
Increasing efficiency & revenue through data-driven models