Boosting awareness and conversions for ADHD medication via advanced TV

Getting the word out

A large pharmaceutical brand wanted to generate awareness of their ADHD medication before the school year started, but they needed a way to find and reach potential patients in an effective way while staying compliant.

Epsilon’s Shopper’s Voice opted-in Health Data and partnership with DISH Media enabled a pharmaceutical brand to increase conversions by 68%.

Boosting awareness and conversions for ADHD medication via advanced TV

Beating benchmarks with ATV

68%

lift in brand conversions vs. control

91%

of campaign targets reached

13%

lift in Primary Care Provider Visits vs. control

Getting the word out

Epsilon Data and DISH Media's direct integration turned up the volume on conversions

Using our direct 1:1 household-level match with DISH Media subscribers, we were able to reach potential patients across their TV screens.

Multi-channel reach

Potential patients were reached on both DISH and Sling via cable, satellite, Smart TV, OTT and VOD.

Learning from their target audience

Epsilon’s opt-in survey Health Data was used to identify households that had ADHD exposure. To expand their reach even further, a propensity model was created using our national consumer file of 250+ consumers to find and reach more individuals that looked similar.

Epsilon’s Shopper’s Voice opted-in Health Data and partnership with DISH Media enabled a pharmaceutical brand to increase conversions by 68%.

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Data

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