Filling the gaps for the app
Investment firm Edward Jones had two objectives they set out to accomplish: announce a new TouchID feature for their app and encourage customers to download. The blockers: the campaign had to increase KPIs for the mobile app, however, there was no segmentation between app users and non-app users.
Epsilon employed email best practices that gave the users greater reasons to believe. Storytelling, animation and a clear understanding of brand objectives and user needs. It all paid off by encouraging users to invest their time into the investment app.
With a story-led design, the email used hero and iconography animation to highlight the app benefits, including the new feature.