Arming Faraday with the expansive, accurate data they were looking for
50%
increase in model validation accuracy
After years of piecing together data and managing a complicated supply chain, this B2C AI platform wanted a change. Faraday offers an Artificial Intelligence (AI) platform that uses advanced machine learning techniques to help B2C brands find, convert, engage and retain more customers. Faraday faced two major challenges with their data: simplicity and quality.
We built up a trusted partnership with Faraday after a series of successful tests. After licensing our proprietary data offerings, we not only streamlined their data sources, we improved model validation accuracy by 50%.
We used an unstoppable combo: TotalSource Plus®, our industry-leading consumer file, which also included aged snapshots of the file for trend analysis and modeling; MarketView™, our exclusive multi-sourced transactional dataset; and SelecTrac, our forward and reverse phone and email append service.
“When we compare Epsilon data to our prior sources, the quality is better, the coverage is higher, and the number of attributes are all phenomenal – we’ve never seen anything like it here."Andy Rossmeissl, CEO, Faraday
