Optimizing the customer experience by bolstering data

Adding extra flavor to first-party data

A fast food chain with rich customer and transactional data wanted to enrich it with key competitive and demographic data attributes to drive omnichannel, personalized experiences.

Discover valuable in-market buyers and reach them with messages aligned to their true interests, across paid and owned channels.

Explore Epsilon Clean Room

Optimizing the customer experience by bolstering data

The taste of success

20%

messaged customers retained (vs. non-messaged) in six months

1.5x

more visits from messaged customers

$124

increased revenue per customer from messaged customers

Adding extra flavor to first-party data

A fast food chain with rich customer and transactional data wanted to enrich it with key competitive and demographic data attributes to drive omnichannel, personalized experiences.

Ordering up the best customers

Using Epsilon Clean Room, they gained holistic insights about their best customers based on current behaviors.

Finding the right combo

With a better understanding of their best customers, they used first- and third-party data attributes to create modeled lookalike audiences.

Delivering across channels

Combining the power of Epsilon's clean room and Epsilon Digital, the fast food chain activated across campaigns and channels with seamless identity and no drop off in reach.

Sweetening the business bottom line

By enhancing their data in Epsilon's clean room and utilizing Epsilon Digital's superior performance, they enabled continual scale and optimization of campaigns for strong business results.

Discover valuable in-market buyers and reach them with messages aligned to their true interests, across paid and owned channels.

Explore Epsilon Clean Room

Are you ready to break through?

Epsilon Clean Room

Epsilon Digital

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Powering a digital transformation for a multi-brand retailer