A global beauty leader wanted to simulate their signature in-store expertise and world-renowned personal care on their website, for increased customer engagement and revenue growth.
Epsilon Accelerate identified several personalization opportunities using its advanced analytics, testing and optimization capabilities.
By personalizing the website experience at critical moments in the customer journey—offering dynamic content and delivery options—the brand was able to maximize conversion rates with visitors and customers.
The brand saw increased trial and customer loyalty by providing shoppers with the appropriate incentives and samples based on items in cart, basket values and propensities for cross-selling.
The brand offered flexible delivery and shipping options to shoppers that exhibited exit intent behavior, which reduced cart abandonment.
The winning combination of technology and team forms a valuable part of the digital strategy for our brands, driving increased conversion rates, average order values and ROI.Digital Marketing Manager, Global Beauty Brand
