A beauty brand that made skin and revenue shine
The real beauty secret? A personal touch.
A global beauty leader wanted to simulate their signature in-store expertise and world-renowned personal care on their website, for increased customer engagement and revenue growth.
Custom insights that mean business
Epsilon Accelerate identified several personalization opportunities using its advanced analytics, testing and optimization capabilities.
Browse. Match. Add-to-cart.
By personalizing the website experience at critical moments in the customer journey—offering dynamic content and delivery options—the brand was able to maximize conversion rates with visitors and customers.
Cart boost: Glow up and go home
The brand saw increased trial and customer loyalty by providing shoppers with the appropriate incentives and samples based on items in cart, basket values and propensities for cross-selling.
Touch-ups—timed just right
The brand offered flexible delivery and shipping options to shoppers that exhibited exit intent behavior, which reduced cart abandonment.
The winning combination of technology and team forms a valuable part of the digital strategy for our brands, driving increased conversion rates, average order values and ROI.Digital Marketing Manager, Global Beauty Brand
Build better customer connections with onsite personalization and person-based insights.
Are you ready to break through?
Connecting online and offline drives ROI for women's retailer