A multichannel strategy drives in-store guest counts for a global quick-service restaurant

Bringing guests to the table

A global QSR aimed to boost in-store guest counts. By leveraging a multichannel approach, they evaluated how channel interactions impacted conversion rates. The results? A perfect blend of audio, video and display drove guests in-store and to their restaurants.

Overhead view of multiple takeout containers filled with various meals, drinks, and hands reaching for the food on a sunny table.

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Win-backs on the menu

A multichannel strategy drives in-store guest counts for a global quick-service restaurant

Ordering up conversions

95%

higher conversion versus single-channel tactics

171%

increase in conversions with all channels combined

Bringing guests to the table

Multichannel excellence with Epsilon Digital

Epsilon Digital's audio, video and display solutions targeted diverse audiences, prioritizing high-conversion prospects and illuminated the power of channel synergy.

A smiling woman points to a smartphone held by a man as they sit together on a couch.

Finding the right guests

Epsilon's platform prioritized delivering messages across multiple channels to potential guests who had the highest propensity to convert.

Friends sharing street tacos and wraps, with two people smiling.

Measuring what matters

To prove the effectiveness of the strategy, Epsilon’s custom analytics helped the quick-service restaurant analyze channel delivery and associated conversions to identify if a multichannel approach reached more valuable converters. The result was a much higher conversion rate compared to audiences that were only reached on one channel.

Ready to break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

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