The perfect DIY project — Publishers Common ID improves user matching and revenue
40%
increase in daily revenue after integrating the module20%
Top 20% of overall Hometalk revenue25%+
Top 25%+ for bid response speed for all demand partners
Following past relationships with partners who enabled redirects and malware that harmed their reputation, ad quality was Hometalk’s first priority. As a leading do-it-yourself (DIY) site, they were seeking a demand partner with a DIY mentality that could deliver high ad quality, unique ad demand, bidding speed and increased revenue.
With the Publisher Common ID Module built in, Hometalk monetized a portion of their ad supply with high-value, targeted ads — fully personalized. The result: a 40% increase in daily earnings. We served up the tools to get the job done, including timely, quality support and a high level of transparency.
We don’t just serve the publishers, we bring them closer to brand audiences by delivering high-quality, targeted brand ads.
The Publisher Common ID Module stores a unique user ID (UUID) in the first party domain. It’s accessible to all adapters can be utilized to improve user matching.
Focusing on a defined audience enabled the client to find a more profitable market that drove higher contributions than their average account holders.
