An IT retailer wanted to extend reach beyond linear campaigns into digital video. Epsilon’s online video (OLV) solution enabled messaging to net-new individuals with minimal overlap and high incrementality.
The IT retailer surpassed traditional limits, achieving significant reach and conversion without redundancy.
Comparing the retailer’s 10 video publisher and DSP partners, Epsilon delivered the highest impression volume and the lowest overlap with linear—resulting in strong incrementality. Results were validated using iSpot to ensure credibility and accuracy of the test.
Epsilon drove the highest incremental and total reach against the retailer’s full partner CRM list—also driving the most conversion events based on the second highest impression volume.
