Win-backs on the menu

Recognizing and reaching the right customers, resulting in a strong ROAS

72

of reactivated customers made at least two purchases

78

of new customers made at least two purchases

$35:1

ROAS (vs goal of $10:1)

Hungry for customer wins

With a high number of lapsed customers, Jersey Mike’s needed an appetizing way to reconnect with customers and gain new ones. So they looked to Epsilon to cook up some fresh ideas for the menu.

Give old & new customers something to crave

Epsilon’s Digital Media Solutions helped them deliver relevant messaging to old and new customers, resulting in win-backs, competitive conquests and a strong return on ad spend. Repeat visits from both groups and a strong ROAS.

CORE Transact℠

Informed us who’s hungry by identifying millions of people that either converted at Jersey Mike’s or a competitor in the last 12 months.

Epsilon Digital

With our 1:1 decisioning engine, we were able to get each groups’ mouths watering with messaging made to order.

Tell me more

"We were overwhelmed by the success of this program. We blew by our target ROAS."

Jeff Hemschoot, Marketing Director, Jersey Mike’s

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

Next pick for you: Dunkin'

Brewing better customer connections