Fruits of their marketing labor
Capitalize on connecting with the right buyers
Engaging prospective buyers to drive performance & media efficiencies
Knowing the buyer’s journey
A CPG brand was looking to boost sales by reaching consumers that hadn’t bought their fruit cups. They wanted to control media delivery and message frequency to get the biggest bang for their ad buck.
Driving performance with in-flight optimizations
Here’s how Epsilon connected a large shelf-stable fruit brand with more ready-to-buy consumers:
Finding the right buyers
Integrating Epsilon CORE ID, with purchase-based data from Circana, the CPG brand identified people that just bought.
Reducing media waste
Using real purchase data (and not models), the brand avoided serving ads to people who weren’t in-market or had already purchased.
True audience optimization
Epsilon's Verified Purchase Optimization powered by Circana suppressed in-flight buyers, so they could optimize messaging & reach individuals still in-market.
Are you ready to break through?
Win-backs on the menu