Fruits of their marketing labor
Capitalize on connecting with the right buyers
Capitalize on connecting with the right buyers
A CPG brand was looking to boost sales by reaching consumers that hadn’t bought their fruit cups. They wanted to control media delivery and message frequency to get the biggest bang for their ad buck.
Here’s how Epsilon connected a large shelf-stable fruit brand with more ready-to-buy consumers:
Integrating Epsilon CORE ID, with purchase-based data from Circana, the CPG brand identified people that just bought.
Using real purchase data (and not models), the brand avoided serving ads to people who weren’t in-market or had already purchased.
Epsilon's Verified Purchase Optimization powered by Circana suppressed in-flight buyers, so they could optimize messaging & reach individuals still in-market.
