Seeing customers and prospects through a new lens with connected TV
A vision for a better performing, full-funnel campaign
A national optical retail brand wanted to leverage CTV, in addition to their existing performance display strategies, toexpand their prospect universe—but gettingthat qualified mass-reach required a shift in their targeting strategy. With Epsilon’s connected TV offering, powered by ourCOREid, the optical brand was able to minimize overlap and maximize unique reach to grow their customer base.
Achieving low channel overlap and finding new prospects
Epsilon’s COREid-powered CTV solution, coupled with granular, people-based audiences, helped the retailer focus on achieving mass-reach—without sacrificing efficiency.
Growing the customer base
The optical retailer and Epsilon worked to uncover audiences that would expand their customer base, which included category buyers from Circana and Epsilon Data.
Precision targeting with less waste
Once we got the audiences right, the retailer focused on developing a precise geotargeting strategy. And to make sure they weren’t served the same ads over and over, we limited the frequency of CTV to three ads per viewer, per month.
A national optical retail brand reached net-new prospects they couldn’t otherwise reach by leveraging Epsilon’s connected TV (CTV) solution.
Are you ready to break through?
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
Moving new shoppers from awareness to consideration through CTV